Emmett, founder of Ember Elevation
It started with one cup.
I still remember the coffee that changed everything.
It was at a small specialty café. Back then, coffee was just coffee to me, something to wake me up. I took a sip and stopped. It was sweet. Bright. Almost like fruit. Nothing like any coffee I’d had before.
I remember thinking: how can coffee taste like this? I didn’t know it yet, but that question was about to become a big part of my life.
Chasing that cup
Not long after, a Breville Bambino Plus showed up on my counter. I wanted to understand what I’d tasted, and learn to make it myself.
It wasn’t easy. Some shots were sour. Some were bitter. My first attempts at latte art looked nothing like art. But every shot taught me something about grind, origin, processing and roast, and how each one changes what ends up in the cup.
Today I pull shots on a La Marzocco Linea Micra. The machine changed. The feeling didn’t. Every morning, I’m still chasing that first cup.
The leap
At some point, keeping it to myself stopped feeling right. I’d found coffees that tasted the way that first cup did, and I wanted other people to experience them too.
Starting a business is a leap. My family and my partner believed in me before there was anything to show, and they encouraged me to take it. So I did.
I’m not trying to sell you coffee. I’m trying to share the cup that changed everything for me.
Where you come in
Ember Elevation is still just me, a roasting partner I trust, and a short list of coffees I’d happily pour for anyone. I pack every bag by hand here in Toronto, so when your order comes in, I’m the one who sees it.
If you’ve ever had a coffee that made you stop mid-sip, or you’re still waiting for that cup, I’d love for it to be one of mine.
Thank you for being part of this.— Emmett
Why “Ember Elevation”? “Ember” is the heat and craft behind roasting. “Elevation” is the high-altitude farms behind some of the most distinctive coffees in the world.
